Caroma, a renowned Australian brand known for its purposeful, design-led approach to high-quality bathroom solutions, needed to redefine its identity and reaffirm its leadership in the market. Our mission was to revitalise this iconic brand with a fresh, compelling identity that would reconnect with both professionals and consumers.

Through extensive research and strategic insight, the strategy team uncovered Caroma’s core appeal: a unique combination of form and function that resonates across both design-conscious professionals and everyday consumers. This led to the creation of the brand platform “Caroma Made For Life,” encapsulating the brand’s commitment to timeless, enduring design.

To reflect this new direction, we adopted a sleek, minimalist design approach that showcased Caroma’s innovation and superior craftsmanship. Central to the “Made For Life” vision was the depiction of real, authentic moments, highlighting the genuine connections consumers have with Caroma’s products in their daily lives.