Kennedy were looking for a unique and distinguishable Christmas campaign. One that would leverage the new brand identity and make an impact across social, OOH and print.

My creative approach invited the consumers into the world of Kennedy, stepping through their iconic “K” device into the magical world of Christmas.

I also had the exciting opportunity to direct the festive shoot. Fairy lights and beads were used to visualise the lights, beauty, and joy we see during this time of year. This concept illuminated the Kennedy brand amongst the most elegant of lighting to invite the audience into our world of the extraordinary.