Mentos were looking for a localised campaign to introduce the YES TO FRESH platform into the market. I lead the launch of the creative campaign within a tight six-week timeframe.

The creative artfully captures the essence of everyday life through relatable scenarios featuring the hero talent. Scenes depict common moments, such as a visit to the barbershop or a typical day at the office. These mundane activities resonate with the audience, grounding the narrative in a familiar reality.

I took the project from the initial creative direction including a one day shoot, into design followed by dispatching of all files from social to OOH.