KENNEDY FESTIVE CONTENT
ART DIRECTION
CLIENT: Kennedy Watches and Jewellery
ROLE: Junior art director
CREDITS: The Idea Shed
I assisted the lead designer with the Kennedy Christmas shoot in 2021. It was my job to explore different ways we could convey the magic of Christmas within a luxury watch and jewellery brand. The chosen solution was to use the brands iconic ‘K’ device to curate impactful, festive imagery which embodied luxury. Paper diecuts were used in dynamic ways to create stunning selects that expressed the beauty of Christmas.
